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Solopreneur Money

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How to Design Your Business to Profit and Fulfill Your Mission and Purpose with Virginia Lacayo, Ep # 166

Have you ever wished you could change the world? If you could fulfill your mission and purpose you might be able to change it in your own tiny way.

My guest today, Virginia Lacayo is a lifelong activist tackling systemic change. She has a fascinating background and is here to show us how to design our businesses to fulfill our mission while generating a profit.

You won’t want to miss this powerful interview. Press play to listen.

You will want to hear this episode if you are interested in…

  • Virginia’s story [1:32]
  • Designing your purpose [9:48]
  • Listening to your heart [24:44]
  • The 4 traits needed to shock the system [29:12]
  • The money questions [34:54]
  • My takeaways [43:22]

Virginia Lacayo always wanted to fight for social justice

Virginia Lacayo grew up surrounded by war and poverty. This upbringing caused her to always consider what it takes to change environments and fight for social justice.

In Nicaragua, where Dr. Lacayo is from, considering the tribe and fighting for the common good is how people think. Therefore it was natural for her to pursue her graduate studies in systemic change and human behavior. Since she was involved in social movements from a young age, she always knew she would contribute back to society.

What makes a system change?

Her studies led her to ask, what makes a system change? She discovered that there are two ways: through external forces or from within.

An external force can shock a system and force change. To change a system internally means that one has to change the conditions that establish the pattern of interactions of the elements within the system. Changes in actions lead to changes in visions, which cause changes in the way we interact with the world.

Today, Virginia uses her expertise as the co-founder and CEO of Massive, a coaching practice that helps business leaders use their positions to take on systemic change. Simply put–she helps solopreneurs change the world.

How you can change the world

Virginia has discovered that businesses can contribute to systemic change in a positive way. By changing your mindset and living out a purpose and mission that are directed toward the common good you can use your business to change the world.

Align your mission, vision, and purpose to intentionally help the world and the rest will fall into place. If you are working from a place of purpose and intentionality, profitability will follow.

People, now more than ever, understand that they can exercise change with their wallets. The consumer is driving market forces and causing businesses to rethink their models. Now, businesses must demonstrate their values to consumers.

Listen in to hear how you can become a thought leader turn your business toward activism and contribute to making the world a better place while helping your business thrive. I challenge you to listen to this episode to get inspired to make a change.

Connect with Virginia Lacayo

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