You’ve probably heard that you need to be able to tell a story to effectively market your business. This is true, but what is the best way to do so?
Kristin Spencer is an expert storyteller turned copywriter and ghostwriter. She knows that finding the right words isn’t easy which is why you need to find your unique voice to make your words count.
Kristin shares her expertise and helps us understand the 5 most common mistakes in storytelling that most business owners are making.
Listen in to learn how to market your business through stories and ensure that you aren’t making these 5 mistakes.
You will want to hear this episode if you are interested in…
- Kristin’s story [1:27]
- Avoiding ill-fitting clients [8:02]
- A lesson from failure [10:40]
- Improving on vulnerabilities [20:38]
- Considering what your audience needs from you [25:18]
- 5 common mistakes business owners make in their stories [29:22]
- The money questions [40:30]
Combining storytelling with sales psychology makes an impact
Kristin loved books from a young age. She saw early on that stories were a way to escape and provide hope. After gaining a comparative literature degree she thought she would become a teacher until she became pregnant.
She quickly pivoted and began blogging. She was looking for another way to earn a living when she had an epiphany. Her aha moment came when she realized that she could apply the elements of fiction storytelling to write copy for business owners. Combining the powers of fiction with copywriting sales psychology would help business owners grow their businesses.
After working with a mentor she was able to find her ideal clients and get her business off the ground.
Elements for the best sales stories
Now Kristin helps business owners tell their stories so that they can grow their businesses. The secrets of storytelling combine with sales psychology to magnify the power of the story. If the story is transparent and fun clients love them.
There are certain elements to your tale that you need to add to make it work. Your story needs to have a beginning, middle, and end. Simply having a story and being vulnerable is not enough. You’ll also need to give the reader something tangible to remember. With the right wording, you can create the perfect messaging to attract customers who feel drawn to you and appreciate your unique voice and experience. Listen in to learn how you can use emotional imagery to paint a picture in the reader’s mind.
5 Mistakes that business storytellers make
Many business owners understand the importance of storytelling to their business, but they still make mistakes. These are the most common ones that Kristin sees regularly.
- They don’t know or fully embrace their target audience.
- They use abstract or made-up stories to illustrate important concepts.
- They neglect using emotional imagery in their stories – a story needs to be dynamic to have power.
- They use jargon, complicated sentences, and big words to try and sound smart. Remember, confused prospects don’t buy.
- They fail to be transparent or speak the truth.
If you are ready to up your storytelling game so that you can gain more clients you won’t want to miss this episode with Kristin Spencer.
Resources & People Mentioned
- BOOK – Write the Perfect Read by Kristin Spencer
Connect with Kristin Spencer
- Literary Symmetry
- Kristin on YouTube
- Kristin on LinkedIn
- Kristin on TikTok
- Kristin on Instagram
- Your Business Story podcast
Connect With Gabe Nelson
- BOOK – The Solopreneur’s Money Manifesto by Gabe Nelson
- FREE Downloadable Resources at https://www.gabenelsonfinancial.com/resources/
- EMAIL: Gabe (at) GabeNelsonFinancial.com
- Follow Gabe on LinkedIn
- Follow Gabe on Twitter: @GabeNelsonCFP
- Follow Gabe on Facebook
- Follow Gabe on Instagram: @GabeNelsonCFP
Audio Production and Show notes by
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