Not everyone is a born salesperson. Many feel that they have to step well outside their comfort zone to close a deal. However, solopreneurs don’t have the option to shy away from making sales. Our livelihoods depend on it. If we don’t sell we don’t have a business.
If you are one of the many solopreneurs that steers clear of traditional sales tactics, you won’t want to miss this interview with Lisa Dadd. Lisa takes the sleazy feeling out of sales. Her radical approach to selling will have you working well within your comfort zone to ensure that you not only feel good about what you do but find success in the process.
You will want to hear this episode if you are interested in…
- Lisa’s story [1:22]
- People’s soul language is different [4:53]
- The next step once you know your archetype [14:12]
- 4 pillars of sales [26:10]
- The money questions [30:05]
Lisa’s way of selling was radically different than everyone else
Lisa never considered herself a salesperson even though she spent 15 years in sales and marketing at a large pharmaceutical company. She didn’t realize that her way of selling was so radically different than everyone else, but once she did she began to show others within her company how they could improve their sales skills without feeling sleazy.
Lisa’s career journey came full circle when she left the corporate world to strike out on her own. She recognized that her zone of excellence was teaching others how to move away from traditional sales techniques and work from a place of authenticity.
Lisa teaches how to sell from a place of authenticity
Lisa’s goes beyond sales training. She leverages a diagnostic tool called Soul Language to show innovative business leaders how they can get to the core of who they are and learn to approach selling from within their comfort zone. She knows that solopreneurs must find a way to share their buy-in by communicating in the most authentic way they can. Lisa takes away slimy sales tactics and shows people how selling is simply an act of communication.
Even those that dislike selling begin to understand that sales is a conversation, not a presentation. When you take the pressure off yourself and realize that you don’t have to know all the right things to say to your customer, then you can truly connect with them and learn how to respond to their needs.
The 4 pillars of sales
To learn how to sell without feeling salesy you need to learn the 4 pillars of sales.
- Anchor – Recognize who you are, what your value is, and what you offer.
- Approach – Learn how to approach the customer.
- Alignment – Move past objections and look for alignment rather than agreement.
- Activator – Seek how to activate the client to take action.
With this sales framework, you’ll realize that you don’t need a script because you aren’t playing a role.
Listen in to learn about the 7 Soul Language archetypes. See if you can recognize the one that fits you the most. Learn how to grow inside your comfort zone so that you can begin to take the seediness out of sales
Connect with Lisa Dadd
Connect With Gabe Nelson
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